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Percentages

It's important to allocate resources for your
marketing effort. Resources could be dollars, hours,
people, or all three. That decision is yours.



Enter your units (hours, dollars, etc.) here
____________



% spent on/with existing or past customers/clients
_____________


% spent on/with specific potential customers or
leads ______________


% spent on industry PR (articles/press releases
etc.) _____________



       (TOTAL FROM ABOVE SHOULD EQUAL 100%)







Next, let's split advertising from other marketing
and PR functions. One of the first things companies
tend to do is run ads. That's part of the marketing
picture and it's important to know the percentage of
dollars (or whatever) it will require relative to all
other PR/marketing activities. While you can always
count on getting in print with an ad, its cost can be
high enough to cripple other marketing activities.


% spent on ad programs     ____________


% spent on everything else  ____________


         (-- F3 to save and exit --)